Naming Spirits
Client: Peller Estates, Proximo Spirits, Gruppo Campari
Naming a spirit is an interesting exercise. My approach involves blending who it’s for and what’s in it. Then ignoring both.
But I have to admit, knowing that I’ve named three different alcohols that I see in stores is pretty cool.
Baron Samedi Spiced Rum
Creyante Mezcal
Waltzing Matilda Wine
Alternative proposals. I really liked Straya and Hopper. The story I wrote for Adelaide was real enough that someone thought it was true.